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Senior Online Marketing Manager at Nutrisystem, Inc., Rostov-na-Donu - Russia
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Established in 1972, Nutrisystem Inc. (NASDAQ: NTRI), was founded on the principle of helping people change their lives and is now the leading provider of home-delivered weight loss meal plans. Nutrisystem offers balanced nutrition in the form of low glycemic index meal plans designed for men and women, including seniors, vegetarians and the Nutrisystem® D® program for people with diabetes or at risk for type 2 diabetes. In 2012, Nutrisystem introduced a new in-store retail line, Nutrisystem® Everyday products, comprised of nutritionally balanced bars, smoothies, bakery and breakfast items aimed at consumers who aspire to eat healthier.
At Nutrisystem, were committed to helping people change their lives and believe that our dedication to success starts with the people who work for us. Our employees are talented, inspired and driven, in which we strive to maintain a workplace that honors those talents and hard work. Due to the enthusiasm and passion of our employees, Nutrisystem was recently named a National Strategic Partner of the American Diabetes Association, in recognition of its commitment to the mission and goals of the Association.
Headquartered in Fort Washington, PA (northwestern suburb of Philadelphia), Nutrisystem and its employees have truly made an impact by helping its customers lose over an estimated 71 million pounds in the past decade, and are now looking forward to helping America shed millions of more pounds in the years to come.
The Senior Online Marketing Manager is responsible for the strategic planning, implementation and analysis of all SEM, SEO, Display Media and online partnership channels. This position will be tasked with hitting key performance metrics related to the overall management of these critical acquisition channels for Nutrisystem.com. The ideal candidate will understand how to balance these channels effectively in order to maximize combined revenue growth within an acceptable CPA range.
Essential Duties and Responsibilities include the following. Other duties may be assigned by supervisor or management.
Develop the strategic plan and implementation tactics for Display Media, SEM and partnership marketing channels
Execute marketing campaigns from start to finish (landing page setup, tracking, reporting, analysis, optimization)
Meet /exceed related goals based on key performance metrics around orders, revenue growth and overall CPA
Manage the Display Media and SEM budgets as it relates to execution of all programs
Negotiate both monthly and one day buys within the Display Media channel down to profitable rates
Assist in the development of conversion improvement tactics included but not limited to sales funnel optimization, home page and navigation improvements and landing page recommendations.
Monitor, track, and report on organic search metrics, including trend analysis.
Provide support for search engine optimization recommendations to use a key revenue driver
Collaborate with copywriters and producers to optimize copy and landing pages
Assist in Keyword discovery, selection and expansion
Research and analyze competitor optimization campaigns
Identify internal link optimization
SEO technical analysis and evaluation
Stay up to date on the latest industry developments
Manage all third party vendor/partner relationships with an eye on building best practices and utilizing third party capabilities to their fullest extent
Continual monitoring of marketing campaigns to analyze effectiveness and adjust as needed to meet goals
Continual testing into new channels/categories such as mobile, paid social media, DSP platforms, pay per call, etc.
Qualifications (include Education and specific Experience)
BBA required, MBA a bonus
Experience in DoubleClick, Omniture, Google Adwords, MSN Adcenter
3 5 years of proven success driving internet marketing campaigns in an ecommerce or subscription based environment within a defined CPA range
Ability to analyze, organize and integrate large amounts of complex, disparate information into clear concise presentations and plans
Entrepreneurial personality with a bias for action
High enthusiasm, creativity and desire to work on an innovative team
Skilled at Excel, Powerpoint knowledge a bonus
Very strong analytical, communication, negotiation, and general business skills required
To perform this job successfully, an individual should have knowledge of the Internet, E-mail, Excel Spreadsheet, and Word Processing.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical demands require ability to work the shift assigned plus additional hours during peak season (Jan-Apr.), including days, weeknights, and weekends particularly during advertising campaigns such as QVC shows, TV and radio commercials, and print marketing
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work environment is typical of a call center.
To perform the job successfully an individual should demonstrate the following competencies:
Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.,
Motivation - Demonstrates persistence and overcomes obstacles; Maintains a positive energy
Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports and promotes the organization's goals and values. Commitment to maintain projects
Interpersonal Skills - Keeps emotions under control; Remains open to others' ideas and to trying new things; Receptive to all feedback; Ability to perform in a team oriented environment;
Problem Solving - Identifies and resolves problems in a timely manner
Technical Skills - Strives to continuously build knowledge and skills; Shares expertise with others; Comfortable leading projects to completion.
Dependability - Follows instructions, responds to management direction; Completes tasks on time or notifies appropriate person with an alternate plan;
Leadership Leads through demonstration of the key characteristics their team members should display; Coaches and trains uniformly, informatively, and energetically
Oral Communication - Listens and gets clarification; Responds well to questions; Provides constructive feedback
Written Communication - Writes clearly, informatively, and professionally
Ethics - Treats people with respect; Works with integrity and ethically; upholds organizational values
Professionalism - Reacts well under pressure; Treats others with respect and consideration regardless of their status or position
Attendance/Punctuality - Is consistently at work and on time